The name "Square" derives from the company's square-shaped card readers.The Square Reader was the firm's first product. Click icon to view file. Square's shares traded at over $75 per share, and its market capitalization was valued at US$32 billion in November 2018.Square has been available in the United States since 2010 and the company launched in Canada at the end of 2012.In May 2013, the firm announced that its mobile payments service was available in Japan after agreeing to a partnership with In March 2020, Square started operating remotely due to the As of March 2013, Square provided its magnetic stripe card readers to users for free.Square charges a fee of 2.6% plus $0.10 on every electronically scanned credit card transactionIn June 2013, the firm launched Square Market, which allows sellers to create a free online storefront with online payment processing functionality.In August 2014, Square secured an investment from Victory Park Capital, an asset management firm, to extend "hundreds of millions of dollars" to small businesses via Square Capital.On April 26, 2018, Square announced that it would acquire As of May 2019, Square announced that it had acquired Eloquent Labs, an artificial intelligence startup helping improve the customer service experience.As of February 2020, Square announced that it had acquired Dessa, a Toronto based deep learning company.In May 2013, Square announced it would no longer allow firearms-related transactions to be performed using its devices or software. The original version consisted of a simple read head directly wired to a 3.5 mm audio jack, through which unencrypted, analog card information was fed to smartphones for amplification and digitization.In June 2013, the firm unveiled Square Stand, which turns the In December 2012, Square began allowing merchants to issue virtual gift cards; a In 2014, Square launched Square Capital, which offers business financing to merchants using Square.In 2014, an online booking tool was added to the firm's offerings, allowing small businesses to accept appointments on their website.In 2015, the firm launched Square Payroll, a tool for small business owners to process payroll for their employees. In March 2015, Square announced that it was shutting down Square Order .In 2018, the firm launched a subscription service for restaurants. However, investors counter the valuation argument with a few observations. Square, Inc. is an American financial services, merchant services aggregator, and mobile payment company based in San Francisco, California.The company markets software and hardware payments products and has expanded into small business services. Fintech start-up Stripe notches eye-popping $35 billion valuation after new funding round Published Thu, Sep 19 2019 2:38 PM EDT Updated Fri, Sep 20 2019 9:10 AM EDT Kate Rooney @Kr00ney Square said that it expects full revenues to be between $1.09 billion and $1.11 billion, with adjusted revenues of $545 million — $555 million up only 43Since going public in November 2015, the company has seen strong growth and has generally beaten expectations.
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