Almost immediately - as footage from Panorama in 1964 shows - Liverpool supporters adopted it.As Paul Fields points out: "Before the early 60s football fans made noise and occasionally chanted something brief (like Play Up Pompey!) © 2020 Guardian News & Media Limited or its affiliated companies. "When Manchester United won the Cup Winners' Cup final in Rotterdam in 1991 they did it without any sponsors on their shirts," says Paul McGrory, kicking off a bumper crop of answers. While many Celtic fan-based websites provide the words to You'll Never Walk Alone, and it features on the CD Green & White Anthems, there is no historical evidence that Celtic fans sang it … "An Italian-speaking friend told me that 'Sega' is a slang term for self-gratification. "What is the record for the most yellow cards in a single game "Has it ever been statistically proven that a player is more likely "And on the same theme, which player has the best scoring "I think this was due to some clash with Uefa which would have meant Sharp paying extra money for this one match. "A sneaky way of getting past the law while still getting a sponsor's word in.
"However most shirt sponsorship problems arise because certain countries - particularly France and in Scandinavia - ban alcohol advertising. All rights reserved. Now can you really see thousands of working class Glaswegians in the 50s/early 60s spontaneously joining in a sing-along from a Rodgers and Hammerstein musical?" No, us neither.The man you're looking for, according to the brilliant statistical site But Kilpin's defining moment came in a Tuscan wine shop in 1899 when together with two friends he founded the Milan Cricket and Football Club - now known as the one and only AC Milan. Ergo: when Rangers played Auxerre in the group stages of the Champions League, they were sponsored by Center Parks rather than McEwans Lager. Therefore there is at least one league which has a higher level of dominance than Scottish football.
"Only one light-hearted answer to this question so far.
but it was the Kop that started singing popular songs of the day (mainly Merseybeat songs such as Gerry and the Pacemakers' You'll Never Walk Alone) and later started to adapt the lyrics of songs to celebrate the team and its players. "But sometimes it's a case of political sensitivity, as Chelsea - sponsored by Arabian airline Emirates - decided when they visited Hapoel Tel Aviv.Finally, sponsors' words don't always mean the same thing in your opposition's language, as Arsenal found out when they played in Italy a few years back. "If any Celtic fans still claim that they sang it first, it would have to predate Gerry's version. "Taking it on a strictly percentage-based basis, two teams from 12 means only 16.66% of the teams in the league have a chance of winning it," says Billy Stewart.
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