Mobile phone network Three also sponsor the Republic of Ireland's national football team
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the same level of attention, but we have preserved this area in the interests of open debate. 2003 - 2020 © Pocket-lint Limited PO Box 4770, Ascot, SL5 5DP. Chelsea Football Club chief executive Guy Laurence explains: ‘Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners. News of the Chelsea deal came as a report from Repucom showed that Premier League clubs’ revenue from shirt sponsorship rose by 36% on last season, largely driven by Manchester United’s deal. The Premier League club’s new deal will see the BT-owned brand become the primary shirt sponsor of their men’s, women’s and academy sides, with prominent positioning across all of Chelsea’s physical and digital assets.The tie-up, which includes an option to extend beyond the contract’s initial period, also sees Three ensure that the Blues’ Stamford Bridge home is 5G-enabled within the first year of the partnership.Chelsea had previously announced that they would be ending their deal with current shirt sponsor Yokohama at the end of the 2019/20 season, with the tyre brand taking on a lower category partnership.The contract with Three is described as ‘significant’ financially for Chelsea, with The Athletic reporting it is 'comparable' to the expiring UK£40 million (US$52.5 million) a year deal with Yokohama.
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